On Patagonia - revisited

A re-sharing from my Patagonia inspired blogs ten years and more after publishing

Welcome to Regen/ NotesRegen Notes is the newsletter of regenerative gleanings, news, stories and more, with a sideways focus on the built environment, connecting spaces between dots, sharing ideas, themes and individuals that invigorate and inspire …

Surfing Big Waves of Regeneration 

The recent brilliant conversation with Patagonia founder Yvon Chouinard and John Eklington rekindled why I have been and remain inspired by the works of Patagonia and in particular Yvon Chouinard. Here we have two influential thought leaders taking business sustainability way beyond business as usual. This is a must-read on Topia

It was 10 years ago or more since I shared my thoughts on how Patagonia had influenced my thinking from the eighties, in my outdoor climbing, travel and adventure life, and whilst in project management at that time, in the realisation, there is a better way of doing things, and how now Patagonia’ approach is in many ways a lighthouse for regenerative business.

I had encountered Patagonia as a geographical area way before the company, through the writings of Bruce Chatman’s On Patagonia, (which I rank as one of the best travel writings) of accounts and stories of mountaineering in the Patagonia region particularly on Cerro Torre. It was then and still is a bucket list area to visit (if low-impact travel such as sailing ever presents itself as an option). But it was the Patagonia catalogues, a heady mixture of stunning photography, inspired writing, and of course products, using their influence to inform and save the planet through their business of outdoor clothing.

Here are those early blog shares…