Regen Notes - Bitesize
Occasional bite-sized regenerative news whilst Zoom Regenerative is taking a summer break.
Welcome to Regen Bites - an occasional bite-sized regenerative newslet, between the regular fortnightly Regen Notes whilst Zoom Regenerative takes a summer break.
“Planting forests, one search at a time”,
Ecosia has been a search engine of choice for many years, and as reported in Regen Notes 4
Ecosia is one successful organisation addressing the importance of nature within economics. It is a non-profit organisation that funnels any revenue that isn’t needed to cover its overheads, tax and marketing efforts towards tree planting initiatives. The company is founded on green principles and is responsible for less than 1% of searches worldwide, compared to the 91.39% market share held by Google.
However ... the company has planted almost 130 million trees to date, across 9,000 planting sites worldwide. One tree is planted for roughly every 45 searches made via Ecosia, at a current rate of 1.3 trees per second, suggesting five million searches are carried out every day using the service. https://www.instapaper.com/read/1387099580
What is possible - just for today?
Today would be a good day to start using the Ecosia search engine. From the Ecosia blog "Join the #EcosiaWildfireRelief to fight fires and restore forests"
On Tuesday, July 27, all Ecosia searches will go towards fighting wildfires and restoring burnt forests. We’ll use 100% of our profits to fund firefighters in Brazil and plant trees in the US and Australia. Together, we can restore what’s been lost to wildfires, build resilience against future fires, and support firefighters right now.
What’s happening?
Heatwaves, droughts, floods and wildfires have been devastating regions, ecosystems, and lives. The heat that hit the Pacific Northwest is unprecedented, the fires that are raging in California are breaking last year’s records. In Brazil, human-caused fires and rampant deforestation have turned the Amazon forest into a net emitter.
This isn’t right. Without the climate crisis, these disasters would not be happening. They are the outcome of an economy addicted to fossil fuels, half a century of unsustainable agriculture, and way too many empty words.
It’s high time for action. But tackling a problem this global, this urgent, can feel too big for one person. The good news is that we’re not one person. We’re millions, and together we can make a real difference. Here’s how.
Search to fight fires
On July 27, we’ll dedicate all of our profits to wildfire action around the world. Your searches will help us kickstart a new project in California, scale our restoration efforts in Australia, and fund local firefighters in Brazil.
In northern California, we’re working with the American Forest Foundation to help local landowners replant burnt areas with native species, such as Ponderosa Pine and Douglas-fir. In addition to planting trees, the American Forest Foundation thins existing forests to prevent future fires from spreading. Every fire needs a spark (lightning, arson, etc.) and fuel (wood or dry grass). That’s why Indigenous peoples used to manage wildfires by removing some of this fuel through intentional, controlled fires. Similarly, thinning a forest by removing excess vegetation reduces the likelihood of flames moving from one tree to the next.
Quickly into the present.
Forest, prospect, connecting
Mist, damp with lowering cloud,
Flight, Grounding, Earth,
Curlew, Snipe, Lapwing
Through bilberry, scrub and pine.
*Notes from this morning early cycle and forest moment on the edge of the 'Mosses at Beacon Fell' described as one of most beautiful landscapes in North West England.
Zoom Regenerative: Re-zooms in September … and ZR conversation ‘podcasts’ coming soon.
Living Future Europe Our Regenerative Masterclass early bird registrations close on 31 July.